What are Replace Tags?
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The actual data and navigational elements in exported models are marked with special markers called Replace Tags. Most of the tags have a very specific behavior, and many of them are required for the views to function properly. Every Replace Tag is marked as <#ReplaceTagName>, where ReplaceTagName represents a predefined Replace Tag for the view. Some replace tags may also require parameters, like <#CompanyImage Location="Default" CompanyLogo="QPRLogo.jpg">.
A Replace Tag returns a value from the ProcessGuide into the view the Web Template defines. The returned value can be either HTML escaped text, a block of HTML code, a block of JavaScript code, a block of style definitions or a mixture of two or more of these elements, depending of the purpose of the Replace Tag.